Branding Logo Research

What is branding?

•it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.

•When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand.

•is  a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.

Attribute of branding

•Name

•Logo

•Colours

•Essense

Name of branding

•Must be short , like “Sony,

  Apple , Nikon, Canon……

•Distintive,

•Avoid generic

Logo

• a logo doesn’t need to be fancy to be effective. The purpose of a logo is branding and recognition

Colours

•Different colors convey different moods. Bright, clear colours generally signal energy. Cold colours generally signal for peace .

Brand Essense

•understood is the connection between branding and business value.

•A brand should drive single mindedly its own essense – volvo selling safety for 39 years

•A brand should mean a single powerful things,

      - Volvo is safety

      - Sony is trust

Source and Reference  •http://www.slideshare.net/Sarvajeet/brand-management-process-building-big-brands-presentation